Of The Seas^® Family Of Ships

This is an overarching term used to describe and take ownership of our ship naming scheme, which has long been recognized as a word followed by “of the Seas.”

Johnny Rockets® Express

Vitality℠

Vitality℠ is a brand that encompasses our spa and fitness center offerings. It also includes a cafe and is sometimes used to brand our health-oriented lifestyle programs.

Vitality Café

Vitality℠ at Sea Fitness Center

Vitality℠ at Sea Spa OR Vitality℠ Spa

WOW Sale

A branded promotion. Example:
“Hurry, the 2-Day WOW Sale ends soon!”

WOW

The signature term of the WOW campaign. May be used sparingly in branded consumer and trade copy. According to brand guidelines, WOW should always be written in all capitals.

When written in plural, the s should be lowercase. Example:
“…you’ll experience endless WOWs.”

When WOW appears in a communication, or is used visually (two Ws on an image), this disclaimer should accompany:

Always use .com when referencing, never just “CruisingPower.”