Brand name standing alone uses registered mark:  Coca-Cola®

Please note:

If the creative design includes the “contour bottle silhouette,” the classic Coke bottle shape, a disclaimer is required:

The Contour Bottle Design is a registered trademark of The Coca-Cola Company.

Never use “CocoCay” alone.

The island should only be referenced using the full name of the private destination:

Perfect Day at CocoCay.

Note that the trademarks (Perfect Day® at CocoCay®) do not appear in body copy,  but are included in the mandatory disclaimer that is inserted with Terms and Conditions:

Perfect Day and CocoCay are registered trademarks of Royal Caribbean.

As the name of a show, Columbus, The Musical! appears in italics.

The words Come Seek® are always in title case.

Whenever possible, the following trademark statement should be placed in the terms and conditions, in which case there is no need to place ® in headlines, body copy or lockups:

Come Seek is a registered trademark of Royal Caribbean.

The words Come Seek® are always in title case.

Whenever possible, the following trademark statement should be placed in the terms and conditions to avoid using ® in copy consecutively or on a lockup:

Come Seek is a registered trademark of Royal Caribbean.