Star of the Seas℠
— Ship names are always written in italics within body copy. In certain display scenarios, this may vary. Note that the registration mark is not italicized.
— Royal Caribbean ships are gender neutral entities. We do not call a ship “her” or “she”. Use the “it” pronoun, “ship” or just the name of the ship.
— Do not use an apostrophe with the ship name, whether in a possessive or contracted form.
Internal Reference: ST
Ship Class: Icon Class
Maiden Voyage:
Starboard
The starboard side of the ship is the right side, when looking forward. The opposite side (left) is known as the port side.
Starbucks
Starbucks®
Major global coffee brand, with which we have a partnership. Large, permanent Starbucks® kiosks in the promenade of Oasis Class ships are referred to simply as Starbucks®. Other ships may serve Starbucks® at an existing café onboard. In this case, the café will display Starbucks’ signature “We Proudly Serve™” signage. You may refer to these ships as “Proudly serving Starbucks.”
In usage:
“We proudly serve Starbucks® coffee.”
“Proudly serving Starbucks® coffee onboard.”
“Visit Starbucks® in the Royal Promenade.”
Starburst: Elemental Beauty
Requires italics: Starburst: Elemental Beauty
stateroom
stateroom
Used in reference to the accommodations onboard our ships. Never use “cabin.”