The Icon of Vacations℠
Use trademarked tagline in full. Do not substitute words or modify in any way. Should only be used in relation to Icon of the Seas. Do not describe any other Royal Caribbean experience, or the brand itself, as The Icon of Vacations.
•Only use the word Icon when naming the ship or leveraging the tagline — do not ascribe the title of Icon to anything else.
•Always capitalize the word Icon
•Iconic is a word reserved for use in ship pillar titles for Icon of the Seas (i.e.Iconic Thrills, Iconic Chill, Iconic Wows, etc.) —do not use Iconic as an adjective for other products or services
The Living Room
This lounge is a designated teen space, exclusively for teenage guests.
The Mason Jar℠ Southern Restaurant & Bar
The complete name should be used on first mention if space allows.
The Royal Promise℠
Apply SM upon first mention in copy.
When presenting the logo without a copy mention, make sure the trademark statement is included in the T&Cs:
The Royal Promise is a trademark of Royal Caribbean.