glossary – WriteItRoyal

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T- Ta Te Th Ti To Tr Tw Ty

The Thi Thr

The Attic

The Bahamas

• When the country name is written in body copy, always use the complete name — The Bahamas
EXAMPLE: Experience the first overwater cabanas in The Bahamas at Coco Beach Club®.

• When the country appears in display copy, such as captions, online product names and sailing info, it’s ok to use the short form — Bahamas
EXAMPLE: Perfect Day at CocoCay, Bahamas

The Bahamas |

The Bamboo Room

The Bamboo Room |

The Best Family Vacation in the World℠

In general, do not include the trademark when it can be noted in the Terms and Conditions section. Otherwise, the superscript ℠ should always be present with first use.

Use title case style as shown above for display copy such as headlines, subheads, picture captions and banners. For body copy, capitals are optional, provided the line is listed among legal marks in the Terms and Conditions. Otherwise, default to title case as above with the SM included.

Examples for when trademark is mentioned in Terms and Conditions:

Stand alone: The Best Family Vacation in the World

Set sail for the best family vacation in the world. [or] Set sail for The Best Family Vacation in the World.

Examples for when publication does not have Terms and Conditions:

Stand alone: The Best Family Vacation in the World℠

Body copy: …. the only ship that offers you The Best Family Vacation in the World℠.