WOW Sale
WOW Sale
A branded promotion. Example:
“Hurry, the 2-Day WOW Sale ends soon!”
WOW Sale |
WOW®
WOW
The signature term of the WOW campaign. May be used sparingly in branded consumer and trade copy. According to brand guidelines, WOW should always be written in all capitals.
When written in plural, the s should be lowercase. Example:
“…you’ll experience endless WOWs.”
When WOW appears in a communication, or is used visually (two Ws on an image), this disclaimer should accompany:
WOW® |
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