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Jewel of the Seas®

Requires italics: Jewel of the Seas®

— Ship names are always written in italics within body copy. In certain display scenarios, this may vary. Note that the registration mark is not italicized.

— Royal Caribbean ships are gender neutral entities. We do not call a ship “her” or “she”. Use the “it” pronoun, “ship” or just the name of the ship.

— Do not use an apostrophe with the ship name, whether in a possessive or contracted form.

Internal Reference: JW

Ship Class: Radiance Class

Maiden Voyage: May 8, 2004

Johnny Rockets®

Johnny Rockets® Express

kate spade new york

The brand name must always be written in all lower case letters, and descriptive copy is mandated. Do not alter it in any way; if it must be shortened, stick to the original wording and style as much as possible.
kate spade new york

Whether you’re looking to make a splash by the pool, be the center of attention at dinner or are simply in the mood for a delightful pick-me-up, swing by kate spade new york. The exclusive at sea shop is brimming with playfully sophisticated handbags, accessories and ready-to-wear in crisp colors and graphic prints.

Kung Fu Panda

Requires italics only when referring to the DreamWorks film:

Kung Fu Panda

Does not require italics when referring to the DreamWorks character:

Kung Fu Panda

Does not require italics when referring to the restaurant onboard some ships:

Kung Fu Panda Noodle Shop

 

Kung Fu Panda Noodle Shop

La Patisserie

Labadee

Labadee is NOT an island, it’s a private destination.

Note that the ® symbol is no longer used.

LASER TAG

Laser Tag: Clash for the Crystal City℠

Laser Tag: Battle for Planet Z®

Laser Tag: The Fight for Atlantis

Laser Tag: Rise of Poseidon

Legal Symbols

® – Registered Trademark
™ – Trademark Symbol
℠ – Service Mark Symbol
© – Copyright Symbol

Legend of the Seas℠

Requires italics: Legend of the Seas

— Ship names are always written in italics within body copy. In certain display scenarios, this may vary. Note that the registration mark is not italicized.

— Royal Caribbean ships are gender neutral entities. We do not call a ship “her” or “she”. Use the “it” pronoun, “ship” or just the name of the ship.

— Do not use an apostrophe with the ship name, whether in a possessive or contracted form.

Internal Reference: LG

Ship Class: Icon Class

Maiden Voyage: