onboard
Preferred to “aboard” when referring to things that are on the ship or events that take place on the ship.
Preferred to “aboard” when referring to things that are on the ship or events that take place on the ship.
Requires italics: Once Upon A Time: The King’s Royal Ball
Requires italics: Ovation of the Seas®
— Ship names are always written in italics within body copy. In certain display scenarios, this may vary. Note that the registration mark is not italicized.
— Royal Caribbean ships are gender neutral entities. We do not call a ship “her” or “she”. Use the “it” pronoun, “ship” or just the name of the ship.
— Do not use an apostrophe with the ship name, whether in a possessive or contracted form.
Internal Reference: OV
Ship Class: Quantum Class
No marks as written, as trademarks are included in mandatory disclaimer:
Perfect Day and CocoCay are registered trademarks of Royal Caribbean.
(All communications that reference Perfect Day at CocoCay require disclaimers. For the most up-to-date information please refer to the Perfect Day at CocoCay toolkit at Sharepoint.)
For image captions include the country name:
Perfect Day at CocoCay, Bahamas
Tagline
This is a day unlike any other℠
Tagline should always appear with an SM symbol at the end, or noted as a trademark in Terms and Conditions. It should never be used as part of another sentence.
No proper names of experiences or features should be translated into a local language. That includes “Perfect Day”.
Accolade format
Best Private Island, as voted by Travel Weekly Readers
— The island should only be referenced using the full name Perfect Day at Lelepa. Never abbreviate it, form an acronym using its initials, translate or alter the name in any way.
— Note that the trademark Perfect Day® does not appear in body copy, but is included in the Terms and Conditions:
Perfect Day is a registered trademark of Royal Caribbean.
— Communications that use images or renders to represent Perfect Day at Lelepa require this disclaimer:
Images and messaging for Perfect Day at Lelepa reflect current design concepts. All destination features and experiences, and related delivery timing for these features, are currently in development and are subject to change without notice. Perfect Day is a registered trademark of Royal Caribbean.
— Perfect Day at Lelepa is the second private destination in the Royal Caribbean® Perfect Day Island Collection.