Apply SM upon first mention in copy.

When presenting the logo without a copy mention, make sure the trademark statement is included in the T&Cs:

The Royal Promise is a trademark of Royal Caribbean.

Royal Escape Room℠ — The Royal Society of Puzzles

Note that only the name of featured challenge is italicized.

The Wilderness Express®

Name of the proprietary train service available in Alaska. Note that this term should be written in italics whenever possible, and is followed by a registration mark.

glass-domed rail car

Term used to describe The Wilderness Express®.

Requires italics:   The Wizard of Oz

PLEASE REFERENCE ICON TOOLKIT AND INCLUDE THE LICENSOR CREDIT REQUIRED ON MARKETING MATERIALS

Please note, all marketing materials in connection with performances of The Wizard of Oz must use the following program notes without any adjustments. See various font size specifications as shown in the tool kit.

USE 10 PT TYPE FOR DISCLAIMER:

THE WIZARD OF OZ is presented by arrangement with Concord Theatricals on behalf of Tams-Witmark LLC. www.concordtheatricals.com  

THE WIZARD OF OZ

By L. Frank Baum  With Music and Lyrics by Harold Arlen and E. Y. Harburg

Background Music by Herbert Stothart Dance and Vocal Arrangements by Peter Howard

Orchestration by Larry Wilcox

Adapted by John Kane for the Royal Shakespeare Company

Based upon the Classic Motion Picture owned by Turner Entertainment Co. and distributed in all media by Warner Bros.

In general, do not include the trademark when it can be noted in the Terms and Conditions section. Otherwise, the superscript ℠ should always be present with first use.

Use title case style as shown above for display copy such as headlines, subheads, picture captions and banners. For body copy, capitals are optional, provided the line is listed among legal marks in the Terms and Conditions. Otherwise, default to title case as above with the SM included.