Preferred to “aboard” when referring to things that are on the ship or events that take place on the ship.

The term guest(s) is preferred, never passenger(s). In the context of trade, guests are sometimes called “clients” because of their relation to travel professionals.

Full company name. Royal Caribbean® is preferred in consumer-facing copy. Use registration mark upon first mention.

Never use “CocoCay” alone.

The island should only be referenced using the full name of the private destination:

Perfect Day at CocoCay.

Note that the trademarks (Perfect Day® at CocoCay®) do not appear in body copy,  but are included in the mandatory disclaimer that is inserted with Terms and Conditions:

Perfect Day and CocoCay are registered trademarks of Royal Caribbean.

® – Registered Trademark
™ – Trademark Symbol
℠ – Service Mark Symbol
© – Copyright Symbol

A brand of coffee served onboard.

Use grave accent above the à

Always use “ship” to describe our floating vessels. Never use “boat.”