The term guest(s) is preferred, never passenger(s). In the context of trade, guests are sometimes called “clients” because of their relation to travel professionals.

Full company name. Royal Caribbean® is preferred in consumer-facing copy. Use registration mark upon first mention.

Never use “CocoCay” alone.

The island should only be referenced using the full name of the private destination:

Perfect Day at CocoCay.

Note that the trademarks (Perfect Day® at CocoCay®) do not appear in body copy,  but are included in the mandatory disclaimer that is inserted with Terms and Conditions:

Perfect Day and CocoCay are registered trademarks of Royal Caribbean.

® – Registered Trademark
™ – Trademark Symbol
℠ – Service Mark Symbol
© – Copyright Symbol

Use grave accent above the à

Always use “ship” to describe our floating vessels. Never use “boat.”